Samsung SDS showcased its digital logistics platform Cello Square at Manifest 2026 (7,200+ attendees), covering ocean, air, ground freight and warehousing. AI-driven precise ETA prediction and risk forecasting systems were highlights, with the KYOCERA European warehousing case drawing wide attention.
Manifest 2026: The Premier Global Logistics Technology Summit
In February 2026, Manifest 2026, the world’s largest logistics technology summit, was held in Las Vegas, attracting over 7,200 professionals from the global logistics, supply chain, and technology sectors. As a leading IT services and digital logistics solutions provider, Samsung SDS showcased its digital logistics platform Cello Square at the event, generating widespread attention and lively discussion among attendees.
Manifest has consistently served as a barometer for global logistics technology innovation, with this year’s theme centering on AI-driven supply chain transformation, data transparency, and end-to-end digitization. Samsung SDS’s presence demonstrated not only its technical capabilities but also reflected the growing influence of Asian technology giants in the global logistics digitization market.
Cello Square: A One-Stop Platform Covering the Entire Logistics Process
Cello Square is Samsung SDS’s flagship one-stop digital logistics platform, covering the full spectrum of international logistics—from ocean freight, air freight to ground transportation and warehouse management, from quote inquiry to booking confirmation to final settlement. This end-to-end design philosophy stems from a core insight: the biggest pain point in modern international logistics is not efficiency in any single segment, but the information gaps and coordination difficulties between segments.
Core functional modules of the Cello Square platform include:
- Multi-modal transport management: Supporting unified management of ocean (FCL/LCL), air, rail, and road transport, enabling users to compare prices, transit times, and carbon emissions across different modes on a single platform
- Instant quoting and booking: Through system integration with major global shipping lines, airlines, and freight forwarders, Cello Square provides real-time rate queries and online booking, reducing the traditional quoting process from days to minutes
- Warehouse and distribution management: The platform integrates global warehouse network management capabilities, supporting inventory visualization, order fulfillment, and last-mile delivery coordination
- Documentation and compliance management: Automated processing of customs documents, certificates of origin, insurance documents, and other international trade documentation
- Settlement and finance: Providing freight reconciliation, invoice management, and multi-currency settlement capabilities
AI and Machine Learning: Precise ETA and Risk Prediction
At Manifest 2026, Cello Square’s AI and machine learning capabilities emerged as the most closely watched highlight. Samsung SDS demonstrated how the platform leverages advanced algorithms and massive logistics data to deliver two critical intelligent services:
Precise ETA (Estimated Time of Arrival) Prediction: Traditional logistics tracking systems typically provide only rough ETAs based on static rules. Cello Square’s AI models achieve significantly higher-precision ETA predictions by integrating:
- Real-time vessel/aircraft position and speed data (AIS, FlightRadar, etc.)
- Port congestion indices and estimated wait times
- Historical route performance data and seasonal patterns
- Weather forecasts and sea condition information
- Customs clearance estimated times and regulatory changes across countries
Supply Chain Risk Prediction: Cello Square’s risk prediction engine continuously monitors events worldwide that could impact supply chains, including:
- Geopolitical events and trade policy changes
- Natural disasters and extreme weather alerts
- Port strikes and labor disputes
- Carrier financial health and capacity changes
- Global commodity price fluctuations
The system not only identifies risks but also assesses impact severity for users’ specific shipments and routes, recommending alternative solutions. This shift from reactive response to proactive prevention represents one of AI’s most valuable applications in logistics.
KYOCERA European Warehouse Case Study: A Digital Transformation Benchmark
At Manifest 2026, Samsung SDS’s collaboration with KYOCERA on European warehouse optimization attracted particular attention. As a globally renowned electronics components and office equipment manufacturer, KYOCERA’s European operations faced complex warehousing and distribution challenges—multi-country warehouse networks, diversified product lines, and constantly shifting customer demand patterns.
Through deploying Cello Square, KYOCERA achieved:
- Warehouse network visualization: Real-time visibility into inventory levels, utilization rates, and order processing status across European warehouses
- Intelligent inventory optimization: AI algorithms automatically recommending optimal inventory levels for each warehouse based on historical demand patterns, seasonal factors, and market trends
- Delivery route optimization: The platform automatically selecting the optimal warehouse and delivery route for each order, balancing delivery time and transport costs
- Performance analytics and continuous improvement: Comprehensive data analytics dashboards helping KYOCERA identify operational bottlenecks and improvement opportunities
Data Transparency: The Core Competitive Advantage of Digital Logistics
A recurring theme Samsung SDS emphasized at Manifest was the central role of data transparency in modern logistics. In today’s increasingly complex global supply chains, information opacity is the primary cause of inefficiency, cost waste, and decision-making errors.
Cello Square achieves data transparency through:
- End-to-end visibility: Full shipment tracking from origin to destination, including real-time status updates at every transit node
- Multi-party collaborative views: Suppliers, carriers, customs brokers, and consignees sharing relevant information on a unified platform
- Data analytics and insights: Transforming massive logistics data into actionable business insights
- API integration capabilities: Seamless connectivity with existing ERP, WMS, and TMS systems
Outlook: The Future Competitive Landscape of Digital Logistics Platforms
Samsung SDS’s appearance at Manifest 2026 reflects a global digital logistics market entering a new competitive phase. Traditional logistics IT systems (standalone TMS and WMS solutions) are being consolidated and replaced by comprehensive digital logistics platforms. This trend is driven by:
- Enterprise preference for one-stop solutions: The complexity and cost of managing multiple independent systems is driving enterprises toward integrated platforms
- Scale effects of AI capabilities: Large platforms can aggregate more data and train more powerful AI models, delivering more accurate predictions
- Global operations requirements: Multinational enterprises need platforms that can uniformly manage global logistics operations
- Ecosystem value: Successful logistics platforms are not merely technology tools but commercial ecosystems connecting shippers, carriers, and service providers
In this increasingly competitive market, Samsung SDS is leveraging its strong technological foundation, global service network, and deep industry expertise to actively pursue greater market share.
Source: samsungsds.com
